We book meetings for you before your next event.
BookedBefore is a product that fills your calendar with booked meetings before your next event: a conference, a trade show, a summit, anything with an attendee list. Send us the event and the list. We do the rest, from your own accounts and in your own voice.
Talk to us about your event26 meetings booked before one event
One campaign, for one event, reported as it happened. Every meeting was qualified: a relevant lead for that customer, nobody who was not a fit.
26
on the calendar before the doors opened
26 booked meetings, from an attendee list of 204 people.
Positive replies, this campaign
12%
Positive replies, typical cold outbound
under 1%
Twelve times the reply rate typical cold outbound gets. That is where the 26 meetings came from.
Senior executives at these companies have booked meetings through this outreach.
- Mastercard
- Rolls-Royce
- Estee Lauder
- Siemens Healthineers
One customer made pre-event outreach their core marketing motion after it worked, roughly quadrupling the number of people they send to events.
You send one list. You get a calendar of meetings.
There is no software to learn and no process to run. Three steps, start to finish.
You send the event and its attendee list
The event, the list of who is going, and who a good meeting looks like for you. That is the whole ask on your side.
The people worth meeting hear from you
AI agents rank every attendee against your ideal customer profile, then enrich and verify the ones who fit. Email and LinkedIn go out in your voice, from your own accounts and your own domain, on a schedule tied to the event date.
Meetings land on your calendar
We handle the replies and secure each meeting before the doors open. You get a tracker of every reply and every booking as it happens.
Why this books meetings when outbound does not
If you have tried outbound before and it went nowhere, these are the three things that were missing. It is built for whoever owns the return on event spend: marketing, growth, sales, or business development.
Recipients see a peer, not a vendor
Your voice, your accounts, your domain. Not a vendor writing on your behalf, which is what recipients can always tell.
An SDR agency sends from their domains with their templates, so it reads as an agency blast and is not tied to your event.
Your message reaches the inbox
Proprietary technology and AI agents we built get messages past enterprise secure email gateways like Proofpoint and Mimecast, where generic outbound is filtered before anyone sees it.
A new SDR takes months to hire and ramp, costs a salary either way, and has no deliverability infrastructure behind them on day one.
They have a reason to reply
Every message is anchored to a specific event and its timeline. "We are both at this show in three weeks" is a reason to reply.
An event matchmaking tool tells you who is attending, then hands you a list and leaves the outreach, the follow-up and the booking to you.
Doing this by hand works, and it is exactly what the companies that win events do. It also does not scale past the twenty people someone has time for.
What people ask before they get in touch
How many meetings will I actually get?
It depends on the size and the fit of your attendee list, and anyone who quotes you a number before seeing it is guessing. For scale: one campaign booked 26 meetings from an attendee list of 204 people. We tell you what we think is realistic for your event before anything is sent, and we would rather say a small number than a flattering one.
Does the outreach send from my accounts or yours?
Yours. Everything goes from your own domain and your own email and LinkedIn accounts, written in your voice, which is why it does not read as an agency blast.
What happens to my domain reputation?
It is protected, and that is a large part of what you are paying for. We warm accounts before sending and manage volume and pacing so deliverability improves over a campaign rather than degrading.
How do you get past corporate spam filters?
With technology we built specifically for it. Enterprise secure email gateways like Proofpoint and Mimecast filter most cold outbound before a human sees it, and getting through them consistently is the core of what makes this work.
What if my attendee list is incomplete or messy?
That is normal and it is our problem, not yours. We enrich and verify the list, fill in missing contact details, and drop anyone who does not fit your ideal customer profile before a single message goes out.
How far ahead of the event do you need?
Two to three weeks before the event is the minimum, and four to six is where these work best. Outreach anchored to a real event takes time to land, and rushing it is how these campaigns fail. If your event is sooner than that, tell us anyway and we will say honestly whether it is worth trying.
How do you decide who is worth contacting?
We score every person on the list against your ideal customer profile. You get meetings with people who could actually buy from you, not a count inflated with anyone who said yes.
What does it cost?
Pricing is performance-based, tied to meetings actually booked. You are paying for meetings on your calendar, not for effort or for a seat. We work out the numbers with you once we know the event and who you want to meet.
What kinds of events does this work for?
It works for any event with an attendee list. Conferences and trade shows are the common case, but summits, private industry dinners, and regional shows all run the same way.
The event is happening either way
A sponsorship, a speaking slot, or a booth runs $20,000 to $50,000, and that money is committed the day you sign. The only open question is whether your team lands with a full calendar or a list of strangers to chase.
Tell us the event and roughly who you want to meet there. We will come back within two business days and say honestly whether we can fill your calendar for it, what that would look like, and what it would take. No sales sequence, and nothing to sign to find out.